Our sustainability journey started from our first day of business, when we committed to using only timber from managed forests that prevent deforestation. Being a bigger company today means we're now able to do more.

In our next chapter, there's a lot for us to be excited about - mainly, our new innovative materials that are cruelty-free and made with fewer chemicals.


✓ European Timber Regulation standards

✓ Managed plantation timber only

✓ No timber from land reserves, rainforests, newly felled forests or woodland areas

Unlike other companies, we've been using sustainably sourced wood from the very beginning - since we launched in 2005. The timber we use comes from managed forests, which adheres to strict guidelines to prevent deforestation.

All our wood products (like our sofa frames, and wooden dining tables and chairs) meet European Timber Regulation (EUTR) standards and we've gone beyond this with a commitment to use managed plantation timber exclusively.

We use as much of the plantation timber as possible to reduce wastage of the raw material:
• The sustainable solid wood types that we use in our furniture include poplar and rubberwood
• The MDF we use comes from rubberwood and utilises nearly all of the timber
• Oak veneer is made from thinly slicing the timber of the oak tree and uses less wood to produce the same look as solid wood furniture, making it a sustainable option


✓ Certified by the Global Recycle Standard (GRS)

✓ Crafted from a blend of recycled and virgin materials

✓ Tested to withstand everyday use

Although most furniture companies still rely on virgin plastics as a raw material, but new recycled plastics can be a better choice:

• Durable and cost-effective
• Reduce the need for more, new oil-based materials
• Divert virgin plastics from landfills

For that reason, we've started to replace virgin plastics with recycled in our fabrics, wherever possible. The backing materials aren't yet available in any recycled form in the market - as soon as they are, we'll use them in our products.

Our recycled fabrics are independently certified by the Global Recycle Standard (GRS) and rigorously tested for everyday use. Our goal is to fully transition to recycled fabrics by end-2024.


✓ Fully recycled cartons

✓ Removing all unnecessary plastics

✓ Investing in plant-based alternatives like mycelium packaging

Our products are packed in cartons made from recyclable cardboard and with recycled paper packaging. The packaging materials are are returned and reused within our business under the concept of close to 100% circular economy & close to 0 (zero) requirement for landfills.

Moving to 100% recycled cardboard
• Most, but not all, of our cartons are made with 100% recycled cardboard verified by the Forest Stewardship Council (FSC)
• All our cardboard boxes are recyclable

We have phased out virgin plastics with recycled
We don't use plastic bags or polystyrene


At Furniture And Choice, none of our waste goes to landfills. Our warehouses and offices actively recycle plastic, cardboard, paper, and aluminium, ensuring that all packaging materials are separated and sent to appropriate recycling centres.